Original
Quote: Angelo,
T. A., & Cross, K. P. (1993, p.232).
Classroom assessment
techniques: A handbook for college
teachers (2nd ed.). San Francisco, CA: Jossey-Bass.
In many
fields, particularly the professions and the service sector, success depends on ones ability to translate highly specialized information into language that clients or customers will understand.
Cited
in Paper:
Communicating
directly to your audience in terms they
can understand is important. (Source?)